CHALLENGE
Country Choice is the UK’s leading supplier of in-store bakery and retail food service products. They came to us off of a recommendation and had never tried online marketing before. They hoped to go from zero online visibility and market share to being a market leader in organic search for their product offering.
Our primary objective was to drive a 15% uplift in customer signups in 12 months.
SOLUTION
Country Choice operates in a niche B2B market where search intent is hugely important to gaining the right type of traffic. We performed an in-depth onboarding session with the client to understand their goals, ambitions and customer type. We wanted to move quickly to drive fast impact and build the client’s trust - especially as this was the first time they were investing in this type of marketing.
We used a complex AI-let process to add speed to our optimisations, pairing it with our human-first content team to ensure behavioural messaging, accuracy and tone of voice. This sped up the process by months allowing us to move through the priority pages with speed and efficiency so that we could touch all areas of the site.
RESULTS
Having been running for just six months, the campaign has far exceeded its 12-month goal!
- Exceeded client objectives by 80%
- Drove substantial keyword position gains for terms like “hot food suppliers”
- Move from zero visibility to position one for all major key phrases
27%
increase in customer signups
112%
increase in organic traffic
Position 1
from near zero visibility for key terms
Shortlisted
InObrit Awards: Best SEO Campaign
