CHALLENGE
Brakes operate in a highly competitive market - to drive growth we knew we needed to increase new customer spend and proposed taking a sector-specific approach to their marketing (a new concept for Brakes) to focus on their home care offering. They wanted to drive a 37% increase in new customers and a 23% increase in new business revenue.
SOLUTION
Taking the human-first approach, we kick-started the project with a deep dive into Brakes’ market and the personas we would be targeting, arming ourselves with information about behaviours and motivations.
Our search teams then took an integrated approach, working with Brakes’ other agencies to ensure complete channel harmony across email, paid, organic, creative and traditional PR.
RESULTS
By combining our behavioural thinking with our search marketing expertise our integrated search campaign resulted in significant wins for the client - smashing our initial targets. Not to mention the client continues to see success off the back of these optimisations and hopes to apply the learnings to other sectors for future success!
- 178% increase in clicks through organic search for “care” queries
- 60.83% increase in views on the main care landing page
- 14,000% increase in conversion from care landing page
- 7 pieces of coverage - 14 backlinks - 14.2k audience
42%
increase in new customers
137.4%
increase in new revenue
1,652%
return on investment
Winners
2024 Digital Growth Awards (Integrated Campaign of the Year)
“Reflect Digital were instrumental in our business delivering a bespoke multichannel Care home campaign. Their passion, responsiveness, creativity, and collaboration were outstanding and ensured we took a fresh approach to this sector and delivered a customer-centric campaign that has produced results above and beyond our initial expectations.”
