Key responsibilities:
- Lead the execution of Digital PR strategy against a behavioural science-based framework, in a bid to increase brand visibility, build links and enhance online reputation.
- Work closely with all stakeholders to ensure projects are delivered on time and within budget
- Have excellent relationships with internal and external stakeholders including journalists, bloggers, influencers, clients and colleagues in order to produce high quality innovative work to achieve KPIs
- Mentor executives and model good practice and processes to the team, ensuring the team’s work output is of the highest quality
- Stay up to date with industry trends and tools and share these insights with your colleagues
- Collaborate with SEO, Paid Media, Creative and CX teams to deliver the best outcomes for clients
- Contribute to the creation of new processes, templates and deliverables as well as best practice
- Be actively involved in generating new business and growth opportunities by supporting the pitch process and being involved in strategy discussion for existing clients
- Help lead project plans and roadmaps and ensure all projects and retainers are completed, maximising profit
- Responsible for tracking performance against client targets, highlighting any challenges to the internal team
- Monitor and evaluate data and reports to develop and recommend Digital PR strategies.
- Attend and contribute to the creation and delivery of Quarterly Business Planning Meetings
- Lead ideation sessions for fresh Digital PR content campaigns
- Strong attention to detail and constantly upholding the highest standards of Reflect Digital
- Contribute to Digital PR thought leadership content and create case studies
What does success look like:
- Creating, implementing and managing Digital PR strategies that truly deliver growth and value for our clients, and demonstrate our values of being best-in-class.
- Enabling the team through processes and training to consistently delight our customers with the highest standards of work.
- Building processes between the Digital PR and Content, SEO, paid media and human behaviour departments to ensure our USP is truly embedded in what we do.
- Enabling up-selling opportunities with our clients as a result of generating an exceptional client relationship.
- Nurturing and upskilling Digital PR team members and the wider agency on all things Digital PR. Developing working models across the client services team that make use of solid processes to help achieve our business goals and most importantly our client goals.
- Sharing your knowledge internally and externally as the world of Digital PR changes from time to time
Ready for the challenge?
About Reflect Digital
Reflect Digital is the digital marketing agency your customers will thank you for hiring.
Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.
Our values: We are a Family, Love Our Craft and are always Going for Gold
The package
Salary £42K DOE
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
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Flexible working, 4-day work week, hybrid (at least 2 days in the office in Maidstone, Kent
Private Healthcare, inc dental from Vitality
OUR INTERVIEW PROCESS
- Cultural Interview with Office Manager (30 mins - Video)
- Initial Interview with Hiring Manager (30 mins - Video)
- Task Interview (1.5hrs - In person, Maidstone Office)
- Final Interview with CEO Becky (Video/Phone)
OUR CULTURE
Reflect Digital is more than just a workplace, we are a family, and we genuinely care for each other and for our clients and partners.
Our culture has evolved since being founded in 2011 and the Reflect Digital Way is here to help guide our culture forward. Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. According to the General Data Protection Regulation (GDPR), your information will be kept confidential.
SEND US YOUR CV.
We are also always interested in hearing from talented individuals who love digital so if you are looking for a new challenge get in contact and send us your CV.