Key responsibilities:
- Develop and implement comprehensive Digital PR strategies to increase brand visibility, build links and enhance our online reputation.
- Identify relevant media outlets, journalists, bloggers, and influencers to pitch our stories and secure media coverage.
- Build and maintain strong relationships with clients, media contacts and industry influencers to secure ongoing coverage and partnerships.
- Work closely with clients as a key partner, identifying up-selling opportunities linked to their KPIs and business challenges by attending key meetings and remaining in regular contact.
- Analyse Digital PR performance metrics and prepare monthly reports to track the effectiveness of campaigns and identify areas for improvement. Manage budgets, timelines, and resources effectively to ensure the successful execution of Digital PR initiatives.
- Manage strong account health by tracking clearly defined KPIs
- Create compelling press releases, pitches and other Digital PR materials to effectively communicate key messages and campaigns.
- Mentor your executives to ensure that they develop a wealth of experience within Digital PR as well as soft skills
- Be active in the agency’s Thought Leadership activities
What does success look like:
- Creating, implementing and managing Digital PR strategies that truly deliver growth and value for our clients, and demonstrates our values of being best-in-class.
- Enabling the team through processes and training to consistently delight our customers with the highest standards of work.
- Building processes between the Content and Digital PR, SEO, CX, paid media and human behaviour departments to ensure our USP is truly embedded in what we do.
- Enabling up-selling opportunities with our clients as a result of generating an exceptional client relationship.
Ready for the challenge?
About you
- You will have a deep understanding of Digital PR and keep up to date with the latest trends and thinking.
- You have a can-do attitude and you are full of ideas and initiative
- You have a strong ability to mentor and lead
The package
Salary £35-40K DOE
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
-
Flexible working, 4-day work week, hybrid (at least 2 days in the office in Maidstone, Kent
Private Healthcare, inc dental from Vitality
OUR INTERVIEW PROCESS
- Cultural Interview with Office Manager (30 mins - Video)
- Initial Interview with Hiring Manager (30 mins - Video)
- Task Interview (1.5hrs - In person, Maidstone Office)
- Final Interview with CEO Becky (Video/Phone)
OUR CULTURE
Reflect Digital is more than just a workplace, we are a family, and we genuinely care for each other and for our clients and partners.
Our culture has evolved since being founded in 2011 and the Reflect Digital Way is here to help guide our culture forward. Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. According to the General Data Protection Regulation (GDPR), your information will be kept confidential.
SEND US YOUR CV.
We are also always interested in hearing from talented individuals who love digital so if you are looking for a new challenge get in contact and send us your CV.