InOrbit: Using behavioural science to master your customer journey
Tuesday 09th April, 2024 | 11:10 - 11:40
Grand Hotel Bernardin, Portorož
Becky Simms
Working in marketing means that people are our business. It is Becky’s belief that if you do not put people and user behaviour front and centre to your digital strategies, that you will be missing out.
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In this talk, Becky will share with you how to unleash untapped potential within your marketing strategy by understanding the customer journey.
Becky will share:
- How to uncover audience personas
- How to research the customer journey for each persona
- Layering in behavioural science to make the journey human-first
- Once you have a customer journey, what to do about it to see improved results
You’ll take away a clear methodology you can follow in your business and some new behavioural insights to supercharge your marketing strategies.
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