We’ll answer this with another question: what’s the first thing you do when you’re looking for something? A product, a service, maybe a shop or restaurant. We’re thinking you probably said Google, or some form of search engine. If we’re right, then this answers our question for us. Just like you, your customers turn to search engines when they’re looking for something and by optimising your products and services to appear organically for search terms related to your business, you’ve covered the core foundation of almost all digital marketing campaigns. Organic search is an important channel for almost all businesses and through investing in this channel you can expect to see month over month returns on the work you do to drive the results you want.